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Challenge

To transition a brick-and-mortar business with a traditional marketing plan into the age of Digital Marketing.

Solution

Moto created a Brand Ambassador program, “ Wise Guys University,” which helped create excitement around the Wise Guys brand, liquor products and the shopping experience, while rewarding repeat customers for attending product tastings and special events. The University concept was powered by a strong social media presence, completely redesigned website, creative in-store signage and digital newsletter.

Result

We grew Wise Guys’ Facebook presence by 500% and enlisted more than 1,500 customers in Wise Guys University during the first year. As a result, Wise Guys won the title of “Best Liquor Store” in NW Indiana for the first time. The chain has since added a 16,000sf Superstore that Moto helped launch with a media campaign centered around the custom slogan, #NeedARefill