Challenge

To help Wrigley launch a new visual identity and strategy.  Wrigley wanted to communicate to their associates what the company stood for during this time of change.

Solution

Executive Producer Andrew Ryann completed upwards of 30 interviews across four continents to produce a series of videos that created a virtual snapshot of the Wrigley Organization to inspire and motivate their global workforce.  The videos were showcased at a top-tier meeting of Wrigley’s leaders, then rolled out all over the world.

Result

The videos that the MotoMedia team produced were extremely well-received around the world. They were effective and efficient in helping the Wrigley Company communicate their new vision and strategy in an accessible, inspiring and entertaining fashion. Several versions of the videos have been utilized throughout the change process. Years later these videos are still being screened as part of presentations worldwide.